After nearly a decade of dynamic collaboration, I am thrilled to present an in-depth overview of Persson Innovation. Their passion lies in refining and developing sustainable paper handles that cater to the needs of today while anticipating and exceeding the demands of tomorrow. Through relentless research, cutting-edge technology, and a commitment to environmental consciousness, they strive to create solutions that not only benefit their clients but also make a positive impact on our planet. Let's delve deeper into the contributions and achievements of Persson Innovation within this article.

Manufacturers pay more and more attention to the packaging of their products as it’s now well known that when it comes to product packaging, what is on the outside can be just as important as what is on the inside. The packaging helps the customers to recognize the brand in the aisles while attracting the attention of curious new ones. So, putting customer experience first, it is believed that packaging is often a consumer’s first introduction to the product. Therefore, product packaging is a factor that businesses no longer overlook. 

Hence, product packaging is important in many different ways which includes protecting the product inside safe, to display and promote the product, to attract buyers as well as making the products look outstanding and different from the competitors. On top of that, good packaging goes alongside with handles. It is essential to add a handle to the package if you want a packaging box or shopping bag to function as a carrier. 

Adding a handle to a paper box or paper bag can provide several benefits. A handle allows for easy and comfortable carrying of the paper box or bag, making it more convenient for customers to transport their purchases or belongings; a handle can help to distribute weight more evenly across the box or bag, reducing the likelihood of tearing or damage; a handle can also be used as an additional branding opportunity, providing a space to display the company logo or other branding information and lastly, a paper bag or box with a sturdy handle can be reused multiple times, providing additional value and reducing waste.

The market offers different types of handles made from various materials (plastic, nylon, paper,…) added to cardboard packages to create new and unique packaging solutions. However, the new trend in the industry currently is the paper handles which are replacing the plastic ones and mostly used. They are better for the environment, comfortable to grip and upgrade the customer experience. This innovation of paper handles for boxes, combines ease of application and shopper convenience driving sales and an improved bottom line.

Persson innovation is the leading company in the packaging industry transitioning from plastic to paper handles. Persson innovation aims at “… helping  the clients upgrade the consumer experience by re-thinking packaging and making sustainability a priority with a 100 % sustainable paper handle.” Their product range includes:

• HeavyGrip

A reinforced heavy lifting handle tested for both function and strength for lifting or holding heavier products. Win shelf space, boost customer satisfaction and capture sales growth by standing out. This is a reinforced paper handle, strong and versatile which is tested for both functionality and strength when used for heavy lifting.

• SoftGrip

An ergonomic grip means convenience and comfort adding a “premium” feel to the overall product experience. Approach design from an ergonomic perspective and upgrade the customer consumer experience to a soft touch paper handle. It makes your products stand out on the shelves, easier to carry for consumers and add a premium touch with strength and comfort. It’s a soft paper handle made with bamboo, ergonomic and comfortable to grip offering a premium deluxe feeling. 

• EcoGrip

We help our clients upgrade the consumer experience by re-thinking packaging and making sustainability a priority with a 100 % sustainable paper handle. It’s a natural choice, better for the environment, comfy to grip and complements your packaging, 100% recyclable paper handle with compostable material.